Like each of the various components that build a great film,
colour grading is vitally important.
Colour grading affects the mood and feel of a piece, and therefore how your audience will interpret the final outcome.
The colour grading process enhances or corrects the image before a production is finalised. Grading can add a specific ‘look’ to a piece, or to simply match one shot to the next. This is especially important when footage comes from different sources.
High resolution video is also often shot ‘log’ which looks very grey and flat, but it carries a great deal of information. Colour graders can manipulate that information to make videos look a certain way.